Natural Products Insider

SEP-OCT 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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18 INSIDER September/October 2018 Powder Trends and Formulation Whether part of the cycle Kneller mentioned or part of wider nutrition trends, real ingredients and label transparency are a growing trend for powders. "Clean label is now part of the price of admission into the sports nutrition space, just like it is in all other segments, so excipients and carriers need to be natural," said Andrew Wheeler, corporate director of marketing for Futureceuticals, which makes low-dose, clinically researched ingredients in powder form including several offering energy, recovery and cognitive benefi ts. "We feel that the key to success is low-dose powders that can be utilized in tablets, capsules, gels, gummies, RTM/RTD and any other delivery format," he said. "A central part of our Discovery Research platform is determining the maximum response to the lowest dose, and as our research has told us, more is not always best. Sometimes, a greater response comes from a lower dose. This gives our customers the ability to take advantage of versatility and economy coupled with the strongest claims possible." Armada Nutrition, a contract manufacturer specializing in powder products, singled out green tea catechin ingredient (Vaso6™, from Compound Solutions) as a top powder ingredient for pre-workouts and nootropic supplements with a blood fl ow benefi t. "It's interesting how you can get such robust response from such a small dosage with regards to vasodilation," said Brent Laffey, president of Armada Nutrition. For recovery powders, Brashares said trace minerals are underutilized and have high potential. "We've defi nitely been seeing them increase in usage," he said. "Aquamin (from Marigot Ltd.) would be a good example for this category we see growing." Ingredient trends in sports powders favor researched compounds for specifi c goals, such as protein and amino acids for muscle building. Top-selling products often feature branded ingredients, refl ecting the move toward using the exact ingredients studied in research. For protein, whey is king, and is popular in both concentrate and isolate form. Casein, namely micellar casein, is also a top choice, especially in recovery formulas, since it is a slower-digesting protein ideal for recovery and overnight muscle protein synthesis (MPS). Chicken is a favorite food protein source, and now chicken protein powder offers a nondairy alternative source of all essential amino acids, as well as many conditionally essential amino acids including glutamine, arginine, cysteine, glycine and tyrosine. "Many sports nutrition products are made with soy or whey, which can be good options for some, while others may be avoiding dairy, lactose or soy-based products," explained Stephanie Lynch, vice president of sales, marketing, and technology for International Dehydrated Foods (IDF), noting dairy, wheat and soy are on the list of the eight major food allergens. "Newer specialty diets, such as keto and paleo are trending, and CHiKPRO™ chicken protein powder—a naturally gluten-, dairy-, and soy-free protein—is a diet-friendly alternative for sports nutrition formulators." Lynch further noted IDF's chicken protein isolate powder is 100 percent real chicken available in forms compatible for use in both Sports Nutrition: Powders

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