Natural Products Insider

NOV-DEC 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Page 110 of 166

As more people adopt healthier lifestyles, sports and active nutrition products will likely continue their current prosperity and growth. For success, manufacturers must meet consumer demands, and consumers want fast and noticeable results. And, Bioactive Collagen Peptides ® meet these demands with scientically substantiated ingredients for joint health and mobility, bone health, tendons and ligaments, and muscle health. Collagen: The Body's Protein Collagen, a major component of the human body, comprises about 30% of our total body protein. Because collagen is one of the primary structural proteins of connective tissues, it is a vital component of our whole body. Collagen peptide supplementation supports strength, mobility and •exibility, but is not a one-size-ts-all solution. Different collagen peptides offer optimized benets for different areas of the body. Recent evidence conrms the highest efcacy is achieved when collagen is ingested orally. And, while collagen peptide supplementation in general healthy, Bioactive Collagen Peptides® are particularly benecial for sports nutrition applications. So much so that recently the International Olympic Committee (IOC) placed collagen among the few supplements that may support athletes' health and performance. A Body in Motion To support joint health and mobility, FORTIGEL® has been proven to activate the growth of new cartilage by stimulating cells, helping to make the joints smooth and mobile. Rather than addressing only the symptoms, FORTIGEL® has been proven to protect and repair cartilage. The effectiveness of FORTIGEL® has been scientically researched in numerous studies. Among those studies are two clinical studies conducted by the Penn State University testing the effect of FORTIGEL® on collegiate athletes and physically active young adults suffering from activity-related joint pain. The groups receiving FORTIGEL® showed a signicant reduction in pain and increased mobility – in particular, knee joint pain compared to the group receiving a placebo. Supporting Bone Structure While calcium supplements are everywhere, more people are suffering from weak bones. Bone is a mixture of mineral crystals held in an organic collagen matrix. On their own, the crystals would be extremely brittle and prone to break. Like a bridge is built out of concrete and steel, collagen in the bones is essential for bone •exibility and elasticity. The specic peptides of FORTIBONE® stimulate bone cells to increase the synthesis of bone components such as collagen. They have a kind of "signaling effect' on osteoblasts to counterbalance the collagen degradation in the extracellular bone matrix, which is the essential framework for bone mineralization. In addition, FORTIBONE® in•uences degenerative processes in bones by reducing osteoclast activity. The result is higher synthesis of collagenous bone matrix. Tendons & Ligaments Injuries of tendons and ligaments are characterized by collagen ber degeneration and are common across all levels of sports. Such soft tissue injuries are often slow to recover and can signicantly disrupt training, with signicant consequences to either athletes or sports enthusiasts. Tendons and ligaments transform muscle contraction into movement, and the healthy collagen bers in these tissues are what gives them the right elasticity, optimal strength and •exibility. TENDOFORTE® has been developed from research conducted with athletes and sports people and has been shown to improve the strength and •exibility of ligaments and tendons, a crucial benet for long-term wellness and physical activity. In this way, TENDOFORTE® contributes to both performance and a faster return-to-training after exercise. Body Toning and Muscle Health Scientic studies have proven the effectiveness of BODYBALANCE® in helping boost the effects of physical exercise. GELITA has investigated the effects of BODYBALANCE® on body composition and toning in younger adults. Researchers studied the effect of post-exercise BODYBALANCE® supplementation on fat-free body mass, fat mass and muscle strength in combination with resistance training. The results revealed a signicant increase in fat-free mass after BODYBALANCE® supplementation compared to placebo. Supplementation also led to signicant fat mass reduction, with an improvement trend in muscle strength and waist circumference. Wide-ranging Application Possibilities With special nutritional and technological properties, Bioactive Collagen Peptides® can be incorporated into a variety of sports and active nutrition products. Readily absorbed by the body, easily digestible and highly bioavailable, they are also free from fat, cholesterol, carbohydrates and gluten, and do not contain purines. These collagen peptides are safe, non-allergenic and free from E-numbers, so are ideal in clean label products. They are soluble in cold water, can be poured and dosed dust-free and have perfect •ow properties. In powder form, the peptides can be easily mixed with other ingredients and have excellent wetting and dissolving properties when stirred into liquids, even in high concentrations. In their natural form, these collagen peptides are odorless, taste neutral and do not react with other ingredients – making them ideal to include in a variety of sports nutrition products, functional foods, beverages and food supplements. ADVERTORIAL The Emerging Science of Bioactive Collagen Peptides ® in Sports Nutrition BOOTH 3771

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