Natural Products Insider

NOV-DEC 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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134 INSIDER November/December 2018 SupplySide West Preview Using Intellectual Property to Predict Trends in Personalized Nutrition by Andreas Baltatzis and Gideon Eckhouse Personalized nutrition encompasses several different technologies and industries all coming together for the benefi t of the health-conscious consumer as an individual rather than an anonymous customer. Many of the technologies are still in early stages, creating opportunities for collaboration and massive growth. To identify innovation trends in this area, fi rst examine the different technologies that are associated with personalized nutrition, as well as different statistics to identify innovation trends. Patent and trademark application fi lings can be used as a proxy for innovation trends. According to the World Intellectual Property Organization (WIPO), patents strongly correlate to research and development (R&D) spending. These documents are also categorized according to subject matter and can be used to identify technology trends. However, patent applications will not identify inventions kept as a trade secret or inventions that are not patent eligible. Finally, patents applications are published 18 months after being fi led, meaning there is an 18-month lag in the data. This lag can be very important for a fast-moving fi eld such as personalized nutrition. This article focuses on patents and applications that include the terms "personalized nutrition," "nutrigenomics" and/or "nutrigenetics." Nutrigenomics describes the effects of nutrients on the genome, proteome and metabolome. Nutrigenomics is often combined with nutrigenetics, which elucidates the effect of genetic variation on the interaction between diet and disease. The number of patent applications that reference "personalized nutrition" and/or nutrigenomics/nutrigenetics continue to increase. Both terms were rarely, if ever, used before 2001. "Personalized nutrition" continues to be the more popular term as used in patent applications. Personalized nutrition could not be possible without the application of bioinformatics to assess the large volume of data from each individual consumer that is used to determine a specifi c nutritional intervention. Likewise, the ability to prepare, deliver and track personalized nutritional plans, including the recommendation of specifi c nutritional and nutraceutical products, has been made possible by ubiquitous expansion of the smartphone. Both trends are indicated in the expansion of patent applications that combine nutrition with computer-aided technologies and/or bioinformatics. In addition to inventions fi led at the various global patent offi ces, there are about 100,000 apps in the mobile health area that facilitate the monitoring of health-related statistics, physical activity, food and dietary intake (Healthcare Informatics Res. 2018;24(1):38-45). These apps often include personalized diet and exercise recommendations, as well as information tracking, food logs and reminders. The software may further be paired with hardware such as smartwatches and other monitoring devices to give real-time data into the personal health of individuals. However, studies indicate a lack of culturally tailored apps for populations with limited English skills and health literacy. Therefore, there is a great opportunity for expansion into underserved communities with regard to personalized nutrition apps. — Personal/Personalized Nutrition — Nutrigenomics — Combined Patent Applications Including Key Personalized Nutrition Terms, 2001-2016 35 30 25 20 15 10 5 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Personalized Nutrition at SupplySide West Learn more about intellectual property trends and the future of personalized nutrition from Gideon Eckhouse during the "Personalized Nutrition: Leveraging Technology and Big Data to Provide Actionable Insight and Effective Solutions" Workshop on Wednesday, Nov. 7 at 9 a.m. at SupplySide West in Las Vegas. supplysideshow.com Scan Here

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