Natural Products Insider

NOV-DEC 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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136 INSIDER November/December 2018 SupplySide West Preview Predicting the Future While there are already great products and companies in the fi eld of personalized nutrition, current innovations are only scratching the surface of its potential. Part of this limitation is the surprisingly small amount of information available to make correlations. Identifying correlations between biomarkers, including microbiome, genetic and epigenetic markers, and actionable nutritional interventions requires both computing power and data. Computing power continues to improve, particularly in the subfi elds of artifi cial intelligence (AI), such as machine learning. Improved AI algorithms will be able to identify trends in the data that would be impossible for the human mind. However, the AI must have a data set to analyze. This data is only beginning to be gathered. Between 2017 and 2018, more people were tested by consumer genetics companies than the previous four years combined, according to MIT Technology Review. There is also a need for more in-depth and diverse genetic data. For example, the direct-to-consumer genetics testing company 23andMe is providing free genetic testing to selected individuals in under-represented populations in order to diversify their database and boost genomic studies as part of its Global Genetics Project. National Institutes of Health's "All of Us" research program is seeking to enroll 1 million volunteers who will represent the diversity of the United States population and gather both genetic and environmental data through mobile health devices. This diversity of data will allow for more impactful interventions for underserved communities and expa nsion to global markets. Given the different technologies that are coming together for personalized nutrition, the most important future trend will be collaboration. Personalized nutrition will require combining the expertise of biological testing companies, big data companies, and food and nutrition companies. Without food and nutrition companies to create and deliver healthy products, no amount of knowledge and correlation will achieve the potential health benefi ts to the global population. Attorney Andreas Baltatzis is a director at KramerAmado PC (krameramado.com), a boutique law fi rm specializing in intellectual property (IP). He represents a number of innovative nutritional supplement and nutraceutical companies that improve people's lives every day. Baltatzis also helps companies prepare and implement IP strategies by obtaining patents and trademarks that protect their innovations and cash fl ow, as well as advising clients on successfully launching new products and brands. Gideon Eckhouse is a senior associate at KramerAmado, with more than 10 years of experience in patents and trademarks. He assists innovative nutritional supplement and nutraceutical companies in protecting their IP throughout the world. Eckhouse counsels and implements global trademark strategies for new brand launches. Additionally, he prepares and prosecutes patent portfolios protecting new products coming to market. Patent Applications Including Computer-Aided Technologies or Bioinformatics, 2001-2016 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Year ■ Computer-assisted nutrition ■ Bioinformatics-Genomics 38 20 20 34 25 35 45 32 33 34 45 71 83 81 101 84 7 11 8 9 7 14 15 15 24 14 19 21 20 26 15 43 Personalized Nutrition Digital Magazine From questionnaires and analyses of individual lifestyle factors and goals, to testing DNA, saliva, blood and more, personalized nutrition is incorporating a variety of strategies to formulate products that appeal to an individual consumer's perceived preferences and health needs. In recent years, personalized nutrition has become more than a trend—it's a movement. Download INSIDER's Personalized Nutrition digital magazine to learn more about innovation and market drivers in the category. Scan Here Vol. 8, No. 4 February 2018 naturalproductsinsider.com US$20.75 east.supplysideshow.com Secaucus, NJ Meadowlands Exposition Center APRIL 10 & 11 Personalized Nutrition Customized methods, ingredients, formulas and self-monitoring kits tailored to specific consumer health goals naturalproductsinsider.com/innovations/personalized-nutrition

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