Natural Products Insider

NOV-DEC 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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naturalproductsinsider.com/ashwagandha-advantage 3 C onsumers are looking for healthy foods and beverages that not only fi t an almost nonstop lifestyle, but also offer functional benefi ts. With a rich tradition of use in ancient modalities, ashwagandha is making its way into modern Western markets through the likes of chocolate bars, energy drinks and veggie burgers. Products incorporating the adaptogenic botanical are positioning themselves to support overall well-being, cognitive function, natural stamina, enhanced relaxation and more. • Weight management and stress relief are two popular applications for ashwagandha beverages. • Ashwagandha has been paired with chocolate, granola, orange juice, curried sweet potato and more. • The fi rst USDA Organic ashwagandha, KSM-66 features a unique "green chemistry" production process. Delivering Ashwagandha in New Formats naturalproductsinsider.com/functional- foodsbeverages/report-delivering- ashwagandha-new-formats DOWNLOAD The fi rst USDA Organic ashwagandha, KSM-66 features a unique "green chemistry" production process. Special Report September 2018 naturalproductsinsider.com/ashwagandha-advantage US$39.00 Delivering Ashwagandha in New Formats Day or night, meal or snack, ashwagandha fits in food and beverage applications by Brenda Porter-Rockwell PAID CONTENT

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