Natural Products Insider

NOV-DEC 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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4 ASHWAGANDHA ADVANTAGE Exploring the Ashwagandha Advantage Ashwagandha Insights Experts from across the botanical industry recognize ashwagandha for its myriad health benefits. Ashwagandha Advantage connected in with a few of these market leaders for their take on what to expect in the coming year. ashwagandhaadvantage.com/blogs/ashwagandha-insights/2017/01/ashwagandha.aspx Considering Quality Control and Ashwagandha Herbal Products Embraced for Wellness At least four studies investigated ashwagandha for its tonic effect, a concept not well understood in Western medicine, but which refers to a plant's restorative, supportive and sometimes adaptogenic properties. Ashwagandha was found to signifi cantly increase hemoglobin, red blood cell count, seated stature and hair melanin content. It also was shown to decrease serum cholesterol; improve men's sexual performance; improve alertness, state of awareness, responsiveness and sleep patterns; enhance physical capabilities of trainee mountaineers over a six-day trek with a 17,000 ft. altitude gain; modestly improve muscle strength and muscle performance in healthy elderly men; and improve stress markers for chronically stressed patients." In this blog, Gayle Engels, special projects director at the American Botanical Council, discusses ashwagandha's tonic effect—a plant's restorative, supportive and sometimes adaptogenic properties. naturalproductsinsider.com/ashwagandha/herbal-products-embraced-wellness In this blog, Roy Upton, founder, executive director and editor of the American Herbal Pharmacopoeia, discusses how Americans are fi nally realizing herbal products can be used as part of an overall wellness program. Current marketing data suggests people are fi nally realizing herbal products can be used as part of an overall wellness program. This use of herbs was among the highest ideals in both Ayurvedic and traditional Chinese medicine (TCM). This is in contrast to simply using herbs to treat symptoms or disease, which is the Western medicine approach."

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