Natural Products Insider

JAN-FEB 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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2 INSIDER January/February 2019 Sandy Almendarez Editor in Chief (480)281-6745 @SandyAlmendarez Viewpoint New Year, Same Quality Content INSIDER's New Year's resolution i s the same every year: to bring the health and nutrition industry quality content that helps our readers make products that allow consumers to reach their wellness goals, while also ensuring sustainability of the environment and cultures that supply the ingredients. In 2018, INSIDER was able to accomplish this goal with the help of New Hope Network, which enabled us to best deliver content to the entire spectrum of the industry, from idea to consumer. We have been able to mine the knowledge of an experienced, passionate team, allowing us to hone our skills and expand our reach. That partnership and growth continues in 2019. For the reader, this means you'll see more NEXT and Nutrition Business Journal (NBJ) market data in INSIDER, giving you more information on macro industry trends and how consumers are reacting to fi nished products. And you're likely to fi nd articles written by veteran INSIDER authors on offering their take on smart marketing. Speaking of the websites, we're tailoring the content of and to ensure our audience gets all the information they need to create and market successful, safe, healthy products. INSIDER digital content targets product ideation, development and manufacturing, while covers go-to-market strategy. INSIDER print will still cover all aspects of getting a health and nutrition product to market, from product ideation and formulation through manufacturing, getting to retail and marketing to consumers. This print issue is a great example of that; we're covering how brands can ensure products are sourced in mindful ways (using regenerative agriculture, page 34), are on-trend (like personalized nutrition supplements, page 6), made using the best ingredients (such as fl avors and colors, page 10) that are safe (without banned substances, page 14) and marketed to consumers legally (with substantiated claims, page 18). As always, I'd love to hear your thoughts on our coverage and direction, and I hope you, your family and your business are off to a wonderful start to 2019. Editor-in-Chief Sandy Almendarez Managing Editor Rachel Adams Legal and Regulatory Editor Josh Long Senior Editors Judie Bizzozero Karen Butler Steve Myers Todd Runestad Content Marketing Fran Schoenwetter Director, Supply Assistant Editor Connor Lovejoy Editorial Coordinator Alex Smolokoff Art Director Andrew Rosseau Production Manager Fran Vaughn Program Manager Kristin LaBarbera Subscription Customer Service (800)581-1811 Vice President, Danica Cullins Sales Senior Account Director Ioana Neacsu Account Managers Anthony Arteca Todd Berger Laurel Rivers Todd Willis Development Jiani Lai Specialist, Asia Sales Support Coordinators Susan Ginn Claire Webb Event Director Marisa Freed Sponsorship Manager Carrie Freese Informa Exhibitions LLC President Fred Linder Vice President Jon Benninger Vice President, Heather Granato Content Vice President, Danielle Dunlap Marketing Services Vice President, Donna Layton Human Resources Published by Informa Exhibitions LLC 2020 N. Central Ave., Suite 400, Phoenix, AZ 85004 Tel. (480)990-1101 ¥ Fax (480)867-7943 Website:

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