Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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naturalproductsinsider . com 7 In the News lion's mane, turmeric and pineapple. Previously using glass bottles for packaging, the company is transitioning to aluminum cans to support extended shelf life, increase functionality and contribute to environmental initiatives. As a side note, improving the eco-friendliness of packaging is a focus at many companies, including the use of aluminum rather than plastic bottles from companies such as Proud Source Water and PATHWATER. 2019 NEXTY fi nalist Shrooms Splits from Shrooms Snacks feature jerky combos—a mix of portabella mushroom jerky with either beef, turkey or fruit jerky. And Roar Tea Sprinkles from Tea Drops consist of lion's mane, lucama and cinnamon; sprinkle into hot water and the solution dissolves. Gluten free is still strong, and the offerings are demolishing stereotypes of an inferior eating experience. Such was the case with the frozen Pub Style Thin-Crust Pizza from Kiki's Gluten Free Foods. Spinato's countered with a Broccoli Crust frozen pizza, and Veggiecraft Farms rolled out Pasta Made With Caulifl ower (and lentil and pea fl ours). Enature launched organic coconut-based "bread crumbs" (sans bread), which incorporate turmeric and moringa, and the company noted on the label, have "no coconut taste." Added positioning for paleo and ketogenic diets also continues. King Arthur Flour unveiled its grain-free Paleo Baking Flour, a blend of cassava, almond and coconut fl ours to use in 1:1 substitution for regular fl our. Cinnamon SmartCakes ® from Smart Baking Co. were a NEXTY fi nalist for best new special diet food. Only 38 calories each, they contain 5 g of fi ber, 4 g of protein, and no starch or sugar (they contain erythritol and monk fruit). The cakes are gluten-free, wheat-free, diabetic- and keto-friendly and non-GMO (genetically modifi ed organism), and meet FDA requirements for a "healthy" claim. A new raspberry cream fl avor was available at the show. Empact's Guiltless Quickies were also marketed as keto friendly. The "superfood bites" snack products have 2 g of sugar, 8 g of fi ber, 11 g of fat and medium-chain triglycerides (MCTs) from chia. MCT products were also popular, such as Vega's new protein and energy cold-brew coffee fl avor, with 3 g of MCT oil, ashwagandha, turmeric, coconut, and caffeine from coffeeberry and matcha. Cold brew was king, including offerings from Secret Squirrel and Danone (Café Stone Cold, dairy-free with 20 g of protein). Upriver Cacao uses Ecuadorian cacao beans instead of coffee beans for a different take in its cold brew, with the fl avored SKUs drawing on organic coconut blossom sugar or maple syrup, as well as coconut cream. Flash brew is also emerging, with a new tea from Nestea, and additional varieties in Verve Coffee Roasters' cold RTD "nitro" coffee beverages, including a decaf option. The latter are brewed hot, then fl ash chilled and infused with nitrogen to remove any remaining oxygen, keeping the drink fresh and providing a creamy mouthfeel. The Kenya Giakanja variety features tasting notes of bergamot and grapefruit. Oats and oat milks were highly visible. Mooala Brands unsweetened Coconut Oatmilk won a NEXTY for best new organic beverage. The toasted oat and coconut cream combo is calcium-fortifi ed. Quaker Oat Beverage in original, unsweetened and vanilla carries a heart-healthy designation for its oat bran soluble fi ber content. The company's proprietary, patented production process using the byproduct of its rolled oats was four years in the making. Silk and Planet Oat also launched oat milk SKUs this year, along with Atoka, which offers an herbal enhancement positioning with botanical extracts such as ginger, ginseng, reishi and guayusa. On a marketing note, more companies are experimenting with variations on the term "milk" in anticipation of any regulatory challenges concerning animal-free dairy alternatives. From "beverage" to "malk" and "mylk," the sweet spot may still be lurking. Oats Overnight features pea protein and calls for consumers to add their own "mylk," and KIND introduced its Simple Crunch Oat Bar. Oat milk was also in products like nondairy creamers (Nestlé) and cold-brew RTD coffees (La Colombe Coffee). Mentorship programs from established companies will continue to play a key role in identifying tomorrow's food and beverage brands today. Mars Inc. launched its purpose-driven, food-focused SEEDS of CHANGE™ Accelerator to help early-stage companies fast-track growth and live their purpose to build a healthier and more sustainable future. The program will provide resources and grants to 10 companies that share the Mars Food values of world fl avors, plant-based eating, easy-meal solutions, responsible food and creating with care. The company is one of many developing collaboration-based initiatives to foster the entrepreneurial spirit of the industry. Want More Trends? Expo West featured endless innovation. To hear more of what the Natural Products INSIDER team discovered, check out the trends podcast series hosted by Editor-in- Chief Sandy Almendarez, with: Heather Granato Top Expo West 2019 trends: Protein, coconut, digestion and philanthropy Josh Long Legal Expo West 2019 trends: CBD craze and FDA Commissioner resigns Rachel Adams Keto, oat milk and microbiome support trending at Expo West 2019 Karen Butler Mushrooms, mentorship and plant-based drive launches at 2019's Expo West Todd Runestad 2019 Expo West supplement trends: CBD/ hemp, functional ingredients and wellness shots Connor Lovejoy and Alex Smolokoff Standards and trends at 2019's Expo West

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