Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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naturalproductsinsider.com/ashwagandha-advantage 3 T he sports nutrition market is the most explosive growth category in the consumer health industry. The segment experienced a 12 percent compound annual growth rate (CAGR) from 2012 through 2017, more than doubling the rate of other categories in dietary supplements. Looking ahead, this market is expected to continue to grow as a diverse range of consumers embrace an active lifestyle and set health goals. With its substantiated adaptogenic properties, ashwagandha is poised to enhance sports formulations. Ashwagandha can support testosterone levels, strength and muscle size, endurance-promoting mental clarity and address stress levels, ultimately boosting energy and performance. This Ashwagandha Advantage case study report examines how innovative brands are incorporating ashwagandha into performance-based sports formulations for both elite and everyday athletes, providing balanced solutions that deliver clinically backed benefi ts. Case study: Boosting the impact of sports supplements with ashwagandha Case Study October 2018 naturalproductsinsider.com/ashwagandha-advantage US$39.00 Boosting the Impact of Sports Supplements Ashwagandha appeals to extreme athletes and casual exercisers alike, with a range of benefits for body and mind. PAID CONTENT naturalproductsinsider.com/active-lifestyle/ case-study-boosting-impact-sports- supplements-ashwagandha DOWNLOAD

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