Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Ashwagandha Insights Experts from across the botanical industry recognize ashwagandha for its myriad health benefits. Ashwagandha Advantage connected in with a few of these market leaders for their take on what to expect in the coming years. naturalproductsinsider.com/ashwagandha/popularity-botanicals-us-market Popularity of Botanicals in the U.S. Market Unlocking the Potential of Ashwagandha Botanicals that are believed to be benefi cial for overall health—rather than a specifi c health condition—showed greater increases in sales. In alignment with this is the uptick in sales of a number of adaptogens— substances that allow the body to better resist various stress factors. Plants in this category include ashwagandha, Asian ginseng, mushrooms and rhodiola. Another category that saw large sales increases is herbs with bitter properties, likely fueled by research emphasizing the importance of the gut microfl ora and its infl uence on the proper functioning of a number of organs." In this blog post, Stefan Gafner, chief scientifi c offi cer at the American Botanical Council (ABC), discusses the market opportunity for the use of ashwagandha as an adaptogen. naturalproductsinsider.com/ashwagandha/biotechnology-and-botanical-authentication In this blog post, Steve Newmaster and S. ÒRaguÓ Ragupathy, directors of NHP Research Alliance at the University of Guelph, discuss opportunities with new biotechnology and standard operating procedures. The high therapeutic value, high demand for and low availability of ashwagandha roots creates pressure for substitution of root material with leaf material. As a result, there is signifi cant need for reliable authentication methods for ashwagandha products. This can be a challenging task because most products are sold as highly processed powders, extracts or capsules, rendering morphological identifi cation diffi cult, if not impossible." 4 ASHWAGANDHA ADVANTAGE Exploring the Ashwagandha Advantage

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