Natural Products Insider

MAR-APR 2019

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6 ASHWAGANDHA ADVANTAGE Exploring the Ashwagandha Advantage ksm66ashwagandhaa.com Source: Infographic brought to you by Ayurvedic prac� � oners dug up the roots of ashwagandha instead of using the more plen� ful and easily accessible leaves due to their strong belief in the power of the roots. Thousands of years of tradi� onal use, as well as current clinical trials, focus on the use of root-only ashwagandha extract for inges� on to deliver adaptogenic benefi ts. Ashwagandha leaves were tradi� onally used mainly for topical treatments. Why Root-Only? • The majority of published clinical trials are on ashwagandha root, not leaf • Ashwaganda's coverage for internal therapeu� c use in major reference works is on root only, including: o US Pharmacopoeia o Bri� sh Pharmacopoeia o Indian Pharmacopoeia o Ayurvedic Pharmacopoeia o Indian Materia Medica o Health Canada monograph o World Health Organiza� on monograph • The long history of use of ashwagandha root consump� on substan� ates its safety to a greater degree than consump� on of leaf. • Some European countries allow only ashwagandha root and not leaf KSM-66 ashwagandha strictly avoids leaves Grounding in tradi� on, science drives focus on use of root, not leaves, of ashwagandha Ixoreal Biomed is a family-owned business founded with the mission of supplying the best-quality ashwagandha. KSM-66 is its only product, produced from roots only. Leaves are signifi cantly less expensive, o� en 1/15th the price of roots. Using leaves could boost profi ts greatly, but departs from mainstream Ayurveda prac� ce and current scien� fi c literature. Adhering to Ayurveda prac� ce and scien� fi c evidence, KSM-66 Ashwagandha stands by its basic principles of using root only to develop this safe, effi cacious product.

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