Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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naturalproductsinsider.com/ashwagandha-advantage 7 ksm66ashwagandhaa.com Source: Infographic brought to you by Ashwagandha aid for athletes Sports Nutri� on Market Overview Sports nutriƟ on supplements provide market growth opportunity for manufacturers • Experiencing 12 percent compound annual growth rate (CAGR) from 2012 through 2017, doubling the rate of the second fastest growing category, according to Euromonitor Interna� onal. Looking ahead, sports nutri� on is expected to con� nue growing at a 7 percent CAGR through 2022. Why Ashwagandha Enhances Sports Nutri� on Formula� ons Adaptogenic properƟ es • Ashwagandha ba� les stress and fa� gue and promotes mental clarity and alertness—boos� ng energy and performance. Supports healthy testosterone levels • Ashwagandha aids muscle strength, size, recovery, sexual func� on and testosterone. 12 % CAGR Sports nutriƟ on has broadened its consumer base signifi cantly • Devotees range from casual athletes and weekend warriors to lifestyle users—those inves� ng in sports nutri� on products as a part of an overall healthy living plan. Diff erent consumers bring diff erent health goals—muscle growth, recovery, energy and more—so there's room for more ingredients than ever in the sports nutri� on market. Clinical Research KSM-66 can be found in these sports nutriƟ on brands Improved VO 2 Max In a double-blind, randomized, placebo-controlled trial, 50 healthy adults aged 20 to 45 years with normal body mass index (BMI) received 300 mg two � mes daily of ashwagandha (as KSM-66) or placebo for 12 weeks. Effi cacy was evaluated by conduc� ng a 20-minute Shu� le Run test at baseline, week 8 and week 12, with a look at oxygen consump� on at peak physical exer� on (VO 2 max). Over the course of the study and at conclusion, for those taking ashwagandha: VO 2 max increased by 11.8% at eight weeks, and by 13.6% at 12 weeks when compared to the placebo group. 1 Improved Muscle Strength and Recovery, Decreased Exercise-induced Muscle Damage and Increased Serum Testosterone levels An eight-week, randomized, placebo-controlled study enlisted 57 men (ages 18-50) to take either ashwagandha root extract (as KSM-66) or placebo twice daily. During this � me, they underwent resistance training. The ashwagandha group had signifi cantly greater increases in muscle strength and muscle size, and serum testosterone levels increased – 92.2 ng/dL compared to 18.0ng/dL. (P=0.004). 2 They also showed signifi cantly greater decreases in exercise induced muscle damage, evidenced by measurements in serum muscle crea� ne kinase levels. 3 Reduced Stress and Stress-related Food Cravings Thereby Managing Body-weight ComposiƟ on An eight-week, randomized, placebo-controlled study enlisted 50 healthy men to take either ashwagandha root extract (as KSM-66) or placebo twice daily. The ashwagandha group had cor� sol decrease signifi cantly by 22.2% (p<0.05) and reduced desire or cravings for food. They also showed signifi cantly greater decrease in bodyweight and BMI by 3.0% and 2.9% respec� vely. 4 naturalproductsinsider.com/Ashwagandha-Advantage Takeaway Savvy consumers of sports nutri� on supplements want more than improved athle� c performance; they are interested in total health outcomes and want products that support those benefi ts. In today's booming market, brands can bank on added opportunity and enhance benefi ts for consumers by including effi cacious ashwagandha in quality sports nutri� on supplements. 1 Choudhary B, She� y A, Langade DG. "Effi cacy of Ashwagandha (Withania somnifera [L.] Dunal) in improving cardiorespiratory endurance in healthy athle� c adults." Ayu. 2015;36:63-8. DOI: 10.4103/0974-8520.1609002 2 Wankhede S et al. "Examining the eff ect of Withania somnifera supplementa� on on muscle strength and recovery: a randomized controlled trial." J Int Soc Sports Nutr. 2015;12:43. DOI: 10.1186/s12970-015-0104-9 3 Hacke� DA, Johnson NA, Chow CM. "Training prac� ces and ergogenic aids used by male bodybuilders." J Strength Cond Res. 2013;27(6):1609-17. DOI: 10.1519/JSC.0b013e318271272a 4 Chouhary D, Bha� acharyya S, Joshi K. "Body Weight Management in Adults Under Chronic Stress Through Treatment with Ashwagandha Root ExtractL a Double-Blind, Randomized, Placebo-Controlled Trial." J Evid Based Complimentary Altern Med. 2017 Jan;22(1)96-106. DOI: 10.1177/21566587216641830.

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