Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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34 INSIDER March/April 2019 of caffeine, and ingredient suppliers have responded with many options. Applied Food Science offers organic caffeine from coffee (as PurCaf ® and JAVA.g™), tea (PurTea™) and guayusa (as AMATEA™). Guayusa (Ilex guayusa) is a super leaf from a holly species found in the Amazon region, and it has similar benefi ts to synthetic caffeine without the associated safety concerns, such as increased epinephrine and adrenaline. 28 Another plant-based option is theacrine, a component of coffee and certain tea varieties (Camellia sinensis) with a similar structure to caffeine. Unlike caffeine, theacrine (as Teacrine ® , from Compound Solutions) appears to avoid cardiovascular issues and habituation in healthy adults. 29 recently launched a new brand of sports nutrition products, called Revel, formulated for female athletes and active consumers. Instead of caffeine, the Revel energy formula features TeaCrine, Nitrosigine and PeakO2™, a mushroom blend from Compound Solutions designed to, among other benefi ts, increase endurance, oxygen uptake and utilization, and exercise ca pacity. It also contains coconut water powder to promote hydration. Charina Lumley, vice president of product and brand development at, noted two of these ingredients have been validated on women, not just their male counterparts. "The fi rst is TeaCrine—the patented version of theacrine—which has been studied in women 30 to be a potent cognitive enhancer that delivers focus, concentration, and energy without the use of stimulants," she explained. "The second is Peak02, a non-GMO, vegan and gluten-free blend of six mushroom adaptogens. This includes cordyceps, which has been shown to improve athletes' oxygen utilization to allow them to perform longer and at their highest levels." 31 Adaptogens are increasingly popping up in sports nutrition partly for their ability to help the body adapt to stress. One of the most popular adaptogens is ashwaghandha, a staple of India's Ayurveda traditional system of medicine often prescribed for increased energy and as a general tonic. Ashwagandha has been shown to improve endurance and oxygen capacity in both sedentary adults and athletes. 32 Sports Nutrition: Energy

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