Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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With much attention on the Sports Nutrition arena, GELITA's roster of Bioactive Collagen Peptides® are the stars of the show. And, while the overall health benefits of collagen supplementation have long been recognized, Bioactive Collagen Peptides® are particularly beneficial for sports nutrition applications. Collagen Protein is the Body's Protein Although not a new discovery – collagen is a major component of the human body, comprising about 30% of our total body protein. One of the primary structural proteins of connective tissues – it is a vital component of our whole body. Supplementation with collagen peptides offers diverse benefits from general protein enrichment to more specific benefits on bone-, joint-, muscle-, skin- and even tendons and ligaments- health! But, collagen protein supplementation should not be considered a one size fits all solution. Different collagen peptides offer optimized benefits for different areas of the body. Research shows that GELITA Bioactive Collagen Peptides® are optimized to maximize the stimulatory effects on specific cells in the body...and, the level of stimulation is different for varying collagen peptide compositions. Strengthen Tendons and Ligaments TENDOFORTE® – GELITA's latest collagen peptide brand – offers specific and optimized collagen peptides proven to strengthen tendons and ligaments. Ligaments bind bones together and tendons bind muscle to bone – made of collagen – they are the connecting elements of the body, crucial for movement control, stability, and better mobility. A recent study of the Australian Institute of Sports (AIS) shows the efficacy of TENDOFORTE®. This study examined the benefits of TENDOFORTE® supplementation over a period of 6 months (cross-over design). The participants were 20 subjects with long-term symptoms of chronic Achilles tendinopathy, not responding to any traditional therapies and being unable to train. Within 3 months, 12 out of 20 participants were able to return to running – and, the effect is long- term. The group starting with TENDOFORTE® in the cross-over design still had beneficial effects after the 3 months wash-out phase 1 . 1 South African Journal of Sports Medicine, 2017 Maintain Muscle and Strength To retain an optimal body composition and to support an active lifestyle, GELITA has developed BODYBALANCE®. These highly specialized collagen peptides have been shown to decrease fat mass, increase lean body mass and to provide more muscle strength in combination with resistance training. In one study (yet unpublished), researchers studied BODYBALANCE® supplementation on younger, healthy participants. The results reveal significant increases in fat free mass and reductions in fat mass, along with an improvement trend in muscle strength and waist circumference. Support Bone Stability and Flexibility GELITA's FORTIBONE® has been developed to increase bone density, promote bone health and reduce the degradation process – making bones more elastic and stable and helping to reduce bone loss and bone fragility. FORTIBONE® supplies the body with the basic components needed for a stable and strong bone structure and supporting overall bone flexibility and stability. And, a new study investigating the long-term effects of specific collagen peptide supplementation on bone health show promising results, which confirm a pronounced increase in bone mineral density after FORTIBONE® supplementation. Healthy Joints for Sustainable Mobility To support joint health and mobility, GELITA's FORTIGEL® is an innovative ingredient for the regeneration of joint cartilage. The optimized specific collagen peptides of FORTIGEL® have been proven to activate the growth of new cartilage by stimulating cells helping to make the joints smooth and mobile. The effectiveness of FORTIGEL® has been scientifically researched in numerous studies. Two of these clinical studies were conducted by Penn State University where they tested the effect of FORTIGEL® on collegiate athletes and physically active young adults suffering from activity- related joint pain. Compared to the group receiving a placebo, the group receiving FORTIGEL® showed significant reduction in pain (during activity) and increased mobility – in particular, knee joint pain. Beyond Beauty Applications Collagen has been successfully used for years in topical beauty and personal care products such as body lotions, face cream and more! As such, GELITA's VERISOL® has been developed and scientifically researched to provide the highest possible efficacy in improved skin elasticity, wrinkle reduction, and even in cellulite reduction as well as improved nail growth. Here, collagen is trending - considered one of the most versatile and important ingredients in modern health & nutrition markets – including in functional foods. And, GELITA's Collagen Peptides are highly versatile. With their special nutritional and technological properties, these pure proteins are enjoying increasing popularity throughout the beverage, food and health and nutrition industries – not only because they can be easily incorporated into various types of applications, but too, because they are non-allergenic and free from additives, carbohydrates, cholesterol, fat, gluten and sugar – and, they are neutral in odor and taste. In their natural form, they do not react with other ingredients; therefore, they can enhance and optimize the most diverse applications – from liquids to solids. ADVERTORIAL GELITA: Collagen Protein Solutions for Sports Nutrition BOOTH E128

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