Natural Products Insider

MAR-APR 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Sports Nutrition: Energy products ranging from bars to drinks to concentrated shots. Among such products, energy bars and shots have seen the most growth. Energy bar general population usage is up from 10 percent in 2009 to 17 percent in 2018—a 6 percent compound annual growth (CAGR). Energy shots gained 6 percent annually in 2011 and 2018, while energy drinks had a 4 percent CAGR. Combination formulas are another solution for consumers to get full-spectrum coverage for a specifi c issue they manage, and energy needs drive such product popularity. Condition-specifi c formulas for joint health (18 percent) are the most common, while supplements for energy (15 percent) and heart health (15 percent) are the second-most popular combination formulas used among all consumers in the past 30 days. Given this level of acceptance, if not already considered, companies looking to expand product lines should consider energy combination formulas. In addition, supplement delivery systems are an important factor in consumer purchase decisions and format type preference varies between general consumers and sports nutrition users. Supplements in tablet and softgel forms remain the top-mentioned formats for general consumers. However, among sports nutrition users, gummy-type supplements rank fi rst, followed by tablets. Outside of pills, top mentions among the general population are gummy-type, chews, bars and liquid/ready-to-drink (RTD) beverages. Aside from the top pick—gummy-type supplements—sports nutrition users express interest in chews, bars, RTD beverages/liquid and fortifi ed/ functional foods. Generation-specifi c sports nutrition energy products, as well as alternative format offerings, are just some of the "hot topics" within this ever-evolving industry. And with sports nutrition products offering mainstream appeal, opportunities abound for companies across the supply chain. Steve French (steve.french@nmisolutions.com) is managing partner at the Natural Marketing Institute (NMI, nmisolutions.com), a strategic consulting, market research, and business development fi rm specializing in the health, wellness and sustainability marketplace. 7 PLANT-BASED INGREDIENTS CLINICALLY RESEARCHED 50MG DOSE INCREASE IN NO Learn more at futureceuticals.com/S7 or call 888-452-6853. Visit our EU partner, vaneeghen, at Stand I80 Two-thirds of consumers indicated they would use a dietary/nutritional supplement that was proven to help manage or aid energy/fatigue.

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