Natural Products Insider

JUL-AUG 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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ashwagandhaadvantage.com 3 C hronic stress can affect the body in a variety of ways. It can suppress the immune system, disrupt digestion and sleep and cause problems in the bedroom. Over the long term, these issues could lead to serious health consequences such as cardiovascular disease, diabetes, obesity and cancer. "Essentially what happens is the body can't repair itself as quickly as it's breaking down," explained John S. Finnell, ND, MPH, LAc. "So, you start being more susceptible to these chronic degenerative diseases, which essentially you can just say [is] accelerated aging." Forty percent of Americans reported feeling more anxious in 2018 compared to the previous year. A professional naturopathic and Chinese medicine practitioner, Finnell said that throughout his 10-plus years of treating patients, he has come to believe that stress is at the root of at least 75 percent of the cases he sees. The prevalence of stress in Western society today may explain why many are turning toward natural medicine and Eastern practices (and its 21st-century twists with meditation apps and goat yoga). Chief among the rising stars out of the Ayurvedic tradition is the adaptogenic herb known as ashwagandha, which is believed to help the hypothalamic-pituitary-adrenal (HPA) axis decelerate and return the body to homeostasis. Case study: Ashwagandha and Stress – A balancing act PAID CONTENT June 2019 ashwagandhaadvantage.com Ashwagandha Advantage Case Study Ashwagandha and Stress A balancing act

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