Natural Products Insider

JUL-AUG 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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4 Ashwgandha Advantage Exploring the Ashwagandha Advantage 4 Ashwgandha Advantage Exploring the Ash Exploring the Ashwagandha Advantage Herbal Products Embraced for Wellness Americans are showing an increasing interest in herbal products from India, which is predominantly driven by practitioners and consultants—as well as by online resources of Ayurvedic information, such as John Doulliard's Colorado Cleanse program, which reaches thousands of consumers every year. Ashwagandha has been and continues to be one of the most popular of the Ayurvedic products. Considering increased consumer desire for wellness and the use of ashwagandha as one of Ayurveda's premier wellness tonics, the U.S. market should continue to grow. Ashwagandha Insights Video Ashwagandha: Adaptogen of Today F or more than 4,000 years, ashwagandha has been used as a rasayana, or life extender. This video documentary showcases how traditional knowledge of ashwagandha is meeting today's production and traceability standards, yielding solutions to global health challenges. E xperts from across the botanical industry recognize ashwagandha for its myriad health benefits. Ashwagandha Advantage connected in with a few of these market leaders for their take on what to expect in the coming years.

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