Natural Products Insider

JUL-AUG 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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6 Ashwgandha Advantage Exploring the Ashwagandha Advantage ashwagandhaadvantage.com Source: Infographic brought to you by Ayurvedic all-star Understanding ashwagandha to maximize its in-aisle potential Broad deliveries = broad appeal Ask for science and quality substantiation from your partners. In the aisle Differentiate your offerings by focusing on quality and variety Ashwagandha can be enjoyed in: KSM-66: The most clinically studied ashwagandha on the market Certified: The highest concentrated, most bioavailable, full spectrum ashwagandha root extract on the market. 22 gold standard human clinical trials 700 finished products Functional beverages (energy drinks, teas, functional waters) Veggie burgers Meal powders Gummies Chocolate The stress solution Your customers have a stress problem: Science says: Multiple studies suggest ashwagandha root extract reduces feelings of stress and anxiety as well as levels of cortisol (the stress hormone) in people who experience chronic stress. Less stress: by the numbers 27.9 % Percentage decrease in Serum cortisol levels after 8 weeks of taking ashwagandha. 69 % Percentage decrease in levels of "stress and insomnia" after 60 days of taking ashwagandha. Nearly 1/2 of all adults report their stress has increased over the past 5 years. 1/3 of adults feel they're living with extreme stress. Source: American InsƟ tute of Stress Benefi ts beyond stress Cognitive Health. Research among healthy adults and adults with mild cognitive impairment found that ashwagandha improved brain function, including general memory and informational processing speed. Energy. Studies suggest the root enhances cardiorespiratory endurance. Performance. Studies suggest ashwagandha can help sports performance, boost muscle strength and reduce muscle damage. What are adaptogens? A class of plants that, as the name suggests, help you adapt to physical or mental stress. Ashwagandha helps with conditions caused—and made worse—by the stress of today's lifestyle, and more and more people are discovering its powers. Known as " THE PRINCE OF HERBS " in Ayurvedic medicine, ashwagandha's popularity among American consumers is exploding. Here's what you need to know to help sales soar to royal heights. 4,000 years of use in traditional Indian and Chinese healing 25 % year-over-year increase in ashwagandha sales in the natural retail channel Source: HerbalGram 25 % jump in sales for mood in U.S. specialty retail channels Source: SPINS 35 % jump in sales for sleep in U.S. specialty retail channels Market data suggests most ashwagandha sales are in mood and sleep products. What is it? Withania somnifera is a small woody shrub that grows in India and a few parts of the Mediterranean and Africa. Its power lies in its roots. Ayurvedic allure: As science unlocks the benefits of the oldest health system on earth, the market is noticing and sales of Ayurvedic herbs are booming. $826 million Ayurvedic herb sales projected by 2021 11.2 % CAGR from 2016-2021 Source: Nutrition Business Journal An adaptogen, ashwagandha multitasks to help the body adjust to stress and achieve balance. The fragrant plant is thought to impart the strength of a stallion. "Ashwa" = horse in Sanskrit "Gandha" = smell in Sanskrit

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