Natural Products Insider

JUL-AUG 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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i INSIDER July /August 2019 CONTENTS 02 Viewpoint 04 In the News NATURAL PRODUCTS INSIDER (ISSN 1525-5301) is published bi-monthly by Informa Markets, NATURAL PRODUCTS INSIDER, 2020 N. Central Ave., Suite 400, Phoenix, A Z 85004, (480) 990-1101, Fax# (480) 990-0819. Periodicals postage paid at Phoenix, Arizona and additional offices. POSTMASTER: Please send address changes to: NATURAL PRODUCTS INSIDER, PO Box 3439, Northbrook, IL 60065-3439. Volume 24, Number 4. Subscription rates: one-year $299; Canada, Mexico and foreign one-year USD $399. Copyright © 2019 Informa Exhibitions LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. No part of this publication may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher. All items submitted to NATURAL PRODUCTS INSIDER become the sole property of Informa Markets. Editorial content may not necessarily reflect the views of the publisher. All correspondence and inquiries should be addressed to: NATURAL PRODUCTS INSIDER, 2020 N. Central Ave., Suite 400, Phoenix, AZ 85004. Departments Vol. 24, No. 4 July/August 2019 naturalproductsinsider.com Helping Consumers Stay Healthy with Age INSIDER ed itors review ingredients that can support health needs affected by age such as cognition, bone and joint health, while Kieron Edwards, Sibelius Natural Products, details the impact of cellular aging on health outcomes and Jim Lassiter, REJIMUS, offers advice on healthy aging claims. Protein Powder Products: Differentiating in a Crowded Market The protein powder market is crowded, writes Steve Myers, and the consumer shift to wanting higher protein intake via foods and bever ages instead of supplements only adds to the challenges of making a protein powder-based product stand out and be successful. Michelle Gillespie, SPINS, reivews the expanding consumer base for protein powders. Dairy Alternatives Sparking Innovation and Disruption in the Market Judie Bizzozero explores key drivers impacting innovation in the dairy alternative market, while Dewey Warner, Euromonitor International, discusses the evolution of plant-based ingredients in dairy alternatives. 28 Legal: FTC 34 Contract Manufacturing: Efficacious Doses p.6 p.20 p.16 p.40 Gauging Supplement M&A Activity In this INSIDER Q&A, fi nancial experts at Green Circle Capital Advisors and Nutrition Capital Network (NCN) divulge recent merger and acquisition (M&A) trends in the supplement sector.

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