Natural Products Insider

JUL-AUG 2019

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Talk to our team about unique modules for testing new formulations and branded ingredient applications. NEXT's unique tool, Concept Lab, leverages the "wisdom of the crowd" to give ingredient suppliers a tool to effectively prioritize early-stage ideas. Concept Lab enables innovators to quickly, affordably and quantitatively (1,000+ US consumers) test product concepts, before they go to market. NEXT has tested 1,500+ products in Concept Lab, affording robust benchmarks. Concept Lab includes NEXT's proprietary Consumer Segmentation. Learnings from Concept Lab include: • Which consumer segments will or won't buy a product? • Which US regions are most likely to purchase the product? • What are the verbatim reasons consumers give for wanting to buy a product—or not? • How does each concept perform compared to like products already in-market as well as category benchmarks?

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