Natural Products Insider

APR 2012

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Page 4 of 60

® Vol. 17, No. 4 April 2012 NATURAL PRODUCTS CONTENTS Features 22 Proven Ingredients for Blood Sugar Support Type 2 diabetes has swept over the nation, bringing unstable blood sugar levels and other complications, such as weight gain and heart disease. Sandy Almendarez provides the science behind ingredients from minerals to botanicals and sugar alcohols that have been shown to address various aspects of the insulin- resistance disease. Carb blockers can slow the absorption of glucose, some botanicals can fight nerve damage, and minerals can help insulin bind to necessary receptors. 36 Formulating with Fiber Consumers are well aware that fiber is good for digestion and are catching on to fiber's other heart and immune health benefits; thus, products that tout fiber inclusion are growing in popularity. However, product manufacturers must choose the correct type—insoluble, soluble, prebiotic, etc.—that will work with their delivery form and provide the health benefits they're after. Steve Myers helps formulators navigate the growing applications for fiber, addressing organoleptic and other production challenges. Departments 02 Viewpoint 04 SupplySide® Community Update 06 In the News 19 New Products 20 SupplySide® Insights 46 Ingredient Insights i INSIDER ¥ APRIL 2012 NATURAL PRODUCTS INSIDER (ISSN 1525-5301) is published monthly by VIRGO Publishing, LLC, 3300 N. Central Ave., Suite 300, Phoenix, AZ 85012, (480) 990-1101, Fa x# (480) 990-0819. Pe r iodic als pos tage paid at Phoeni x, Ar i zona and addi t ional of f ice s. POSTMASTER: Please send address changes to: NATURAL PRODUCTS INSIDER, PO Box 3439, Northbrook, IL 60065-3439. Volume 17, Number 4 . Subscription rates: one-year $299; Canada, Mexico and foreign one-year USD $399. Copyright © 2012 VIRGO Publishing, LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. No part of this publication may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher. All items submitted to NATURAL PRODUCTS INSIDER become the sole property of VIRGO Publishing, LLC. Editorial content may not necessarily reflect the views of the publisher. All correspondence and inquiries should be addressed to: NATURAL PRODUCTS INSIDER, Box 40079, Phoenix, AZ, 85067-0079. 48 Captivating Encapsulation Capsules are a staple in the supplement industry, but formulation tech is still advancing. In this section, CapsCanada's Steve Lee discusses production pitfalls that can test even the highest quality capsules, Best Formulations' Robin Koon notes knowledge of water and its involvement in softgels is an important factor in formulating and handling softgels, and Capsugel's Missy Lowery explores innovative technologies that allow vegetarian capsules to take more market share. 54 Dr. Oz: The Good, Bad and Ugly When Dr. Oz opens his mouth, consumers listen. This is great news when he praises natural products, but industry cringes when he says supplement may be dangerous. In INSIDER's Market Research section, PR expert Suzanne Shelton offers helpful checklists to keep companies ready for the next time he mentions our industry, and in the Association Address, Natural Products Association's (NPA) Cara Welch, Ph.D., explains the real story behind his segment on spiked weight loss supplements. Helga Esteb/

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