Natural Products Insider

NOV-DEC 2016

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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8 INSIDER November/December 2016 The 2016 SupplySide CPG Editor's Choice Awards marked the fi fth annual celebration of fi nished product innovation, as recognized by the INSIDER content team. Each spring, the staff begins reviewing hundreds of newly launched products in a variety of categories, ranging from Bars to Heart Health. The process continues through August, when the top fi ve fi nalists are named in each of approximately 20 categories. The fi nalists are recognized and winners announced on the SupplySide Central stage at the SupplySide West show in Las Vegas. The supplement contenders were presented Thursday, Oct. 6, and the food and beverage honorees on Friday, Oct. 7. Arizona Nutritional Supplements (ANS) sponsored the supplement awards. Rebecca Rose, president, In Clover, took top honors in the Pet/Animal Supplements category with OptaGest Tummy Trouble Fix It. In the industry nearly two decades, she said, "This is a huge honor. It feels like there is a real acknowledgement for products that are researched and truly formulated to work." Involved in early research on prebiotics for animals and babies in the 1990s, Rose began developing OptaGest in 2005, with clinical levels of prebiotics and digestive enzymes for animal health. Kia Illulian, president, Illulian Group, received the award for best new Functional Beverage with the H2rOse product line. "Our vision is to promote health and wellness through hydration, by making drinking water more exciting and interesting to the masses while adding 'true functionality," he said. Jesse Curtis, marketing manager for Sweet Earth Natural Foods, spoke to her company's efforts with Functional Food winner Functional Breakfast Burritos. "Sweet Earth wanted to redefi ne the breakfast segment by offering a line of four plant-based functional breakfast burritos that meets the health needs of modern consumers." One category that's dazzled INSIDER's panel of judges in recent years is Probiotics. Beyond the designated category, products containing probiotics continue to be named as fi nalists, from Children's and Women's Health to Functional Beverage and Specialty Supplement. Mike Bush, president of Ganeden and executive board president of the International Probiotics Association, is thrilled. Years ago, "Probiotic innovation was limited to supplements or highly modifi ed foods and beverages," Bush stated. However, thanks to new technologies, the number and diversity of probiotic-fortifi ed options highlights the overall market demand for innovation. As an example, the Probiotics category winner was Purely Elizabeth Chocolate Sea Salt Probiotic Granola, featuring GanedenBC30. "In the coming years, we expect to continue to drive innovation in areas as diverse as hot and cold beverages, sports nutrition products and even premium companion animal products," Bush said. "Probiotics continue to be a top trend on a global basis, and award programs like ECA that recognize these products help promote further growth in the space." As for SupplySide West, Sarah Breen, Sweet Earth Natural Food's vice president operations and manufacturing, said the event "offers a wide array of ingredient, packaging and equipment vendors from all sectors of the food industry that create leads for strategic alliance. Exhibitors at the show are industry leaders that offer products that create depth in my business' supply chain." Illulian concurred, capturing the spirit of why the awards are such an integral part of the SupplySide experience: "It was just three short years ago that we sourced our amazing ingredients here at the SupplySide West show—and here we are today, accepting an award!" The 2016 SupplySide CPG Editor's Choice Awards winners are: Allergen Free: Enjoy Life Foods, Baking Mixes Anti-Aging: Nutrition For Healing LLC, MEND Regenerate Bars: SOLA Snacks LLC, SOLA Savory Wholesome Meal Bars Brain Health: Healthy Skoop, Healthy Skoop Sleep Protein Children's Health: Mommy Bliss, Probiotic Drops Everyday Digestive Health: Enzymedica, Lypo Gold Energy Boosters: New Grounds Food, CoffeeBar Functional Beverage: H2rOse, H2rOse Functional Food: Sweet Earth Natural Foods, Functional Breakfast Burritos Heart Health: Coromega, Coromega Max Multivitamin: Tespo, Tespo Personal Care: ACTIV'INSIDE, Grape Expert Skin Radiance Pet Food/Treats: Barkworthies, Pumpkin Cannabidiol Treats Pet/Animal Supplements: In Clover, OptaGest Tummy Trouble Fix It Probiotics: Purely Elizabeth, Chocolate Sea Salt Probiotic Granola Snacks: Salty: Mary's Gone Crackers, Super Seed Everything Snacks: Sweet: The Greek Gods, Chocolate-Style Yogurt Specialty Supplements: Mehdi Reishi, Ultimate Reishi Mushroom Formula Sports Nutrition: GPAC Technologies, Regimen Whey Protein GPACs Tea: ALOHA, ALOHA Tea Weight Management: Bluebonnet, Skinny Garcinia Vegetable Capsules Women's Health: Happy Family Brands, Happy Mama Prenatal Probiotic Supplement 2016 SupplySide CPG Editor's Choice Award Winners by Karen Butler SupplySide West C P G E D I T O R ' S C H O I C E A W A R D FINALIST 2016 Image Galleries: 2016 SupplySide CPG Editor's Choice Awards Winners Supplements Food and Beverages

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