Natural Products Insider

NOV-DEC 2016

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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12 INSIDER November/December 2016 Beauty products also offer opportunity for curcumin growth and innovation. In a 2016 report, Global Market Insights predicted cosmetic applications within the U.S. curcumin market may see more than 10 percent growth by 2024. The market research fi rm attributed the growth to curcumin's antioxidant properties. Further, the fi rm forecasted use of curcumin in cosmetic applications in Germany may surpass 2.3 tons by 2024 due to benefi ts related to pigmentation, blemishes and ultraviolet (UV) rays. A possible deterrent in the beauty category, curcumin's natural yellow color has often prevented its use in topical applications. However, Palumbo pointed to a 2015 publication showing oral curcumin (as Indena's Meriva) is effective as an adjuvant therapy for the treatment of psoriasis vulgaris, a common chronic infl ammatory disorder of the skin and nails. 4 What's more, ingredient technology has allowed certain curcumin ingredients to be suitable for topical applications. This was demonstrated in a fi nalist submission for the 2016 SupplySide CPG Editor's Choice Awards in the personal care category; Psoria-Gold's Ultra Concentrated Curcumin Gel is made with a turmeric powder from Sabinsa that does not stain the skin, and offers a concentrated and effective topical application of curcumin gel specifi cally designed for those with sensitive skin and severe infl ammatory disorders. Bioavailability Barrier Effi cacy is a pillar of quality, especially in the dietary supplement industry. Ineffective products not only create lackluster brands, but can also chip away at the reputation of the industry as whole. Consumer interest in curcumin is increasing, placing these products—and their effects—in the spotlight. However, curcumin has long faced the issue of poor bioavailability, which must be overcome to ensure consumers are receiving the therapeutic effects they seek. "The bioavailability of curcumin is a major concern limiting its therapeutic application," said Mal Evans, Ph.D., scientifi c director, KGK Clinical Trial Centers, citing research showing as much as 75 percent of curcumin consumed is excreted in the feces, 5 "Indicating poor absorption of this compound in the gastrointestinal (GI) tract." Expertise Above & Beyond You expect that your broker will deliver a product liability policy with the best possible coverage. At Bolton, that's a given. Being specialists in the industry means we dig deeper. We'll help you navigate business issues such as: » The impact of GMP certifications on insurance premiums » The availability of false advertising insurance » Whether your inventory at a fulfillment house is protected against fire and theft To discuss these or any other issues further, call our practice leader: GREG DOHERTY 844.677.2454 Partner with the Leading Insurance Broker for the Dietary Supplement Industry Pasadena | Santa Clara | Orange County | Torrance 626.799.7000 | Free tips! Supplements: Curcumin Video: Innovation Spotlight Looking for more insights around the curcumin market? CHECK OUT the Innovation Spotlight video from Sabinsa, which includes a visit to the fi elds in India and discusses concerns around synthetic curcumin. Scan Here

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