Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Personalized nutrition. Words that belie a somewhat romantic prospect that the uniqueness of my body requires a particular diet, accompanied by a supplementation regimen as delineated as my fi ngerprint, and lifestyle requirements that, one hopes, mirror my choices. All true. The combination of my genetic make-up, health status and individual nutrient profi le will point me toward optimal health. However, the broad-based defi nition of personalized nutrition is only dwarfed by the dizzying array of data available. The Organic & Natural Health Association, in collaboration with GrassrootsHealth, a nonprofi t public health research organization, is working to support consumer interest in personalized nutrition by expanding direct participation in nutrient fi eld trials. These trials empower consumers by providing data they can use to develop a personal diet, supplement and lifestyle plan that can be monitored over time to ascertain how nutrient levels impact health status. Over the past seven years, GrassrootsHealth's 48 international researchers have created a body of work on vitamin D defi ciency, including establishing a target level for vitamin D of 40 to 60 ng/ml by documenting the relationship between health status and vitamin D levels. In 2017, we launched a combined vitamin D/ omega-3 nutrient fi eld trial. With the adage "Know Your Levels, Live Life Well," we are facilitating implementation of personalized nutrition strategies to improve health status, reduce rates of chronic disease and change practice guidelines for practitioners and health systems. Nutrient fi eld trials are high-powered observational studies carefully and rigorously designed, conducted and evaluated to demonstrate correlations between nutrients and health outcomes while taking into consideration the multiple actions and interaction of nutrients. The trials involve large numbers of subjects in order to provide high statistical signifi cance with the outcomes, and move the research into practice quickly and with a high level of confi dence. The power of nutrient fi eld trials has become dwarfed by the perception that randomized controlled trials (RCTs) are the gold standard for research. RCTs are valuable and important. However, many RCTs involving nutrients are designed like drug trials, attempting to focus on one nutrient and looking at a single interaction. Nutrients don't act alone. They act in combination with other nutrients and have synergistic effects. While both RCTs and observational studies offer valuable contributions to the body of knowledge on nutrition, observational studies such as nutrient fi eld trials are the backbone of nutritional research. In the words of the late Robert P. Heaney, M.D., distinguished professor of medicine and expert in calcium and vitamin D, "We can still build a body of evidence for nutrients, as long as we move away from RCT bias and can accept less evidential certainty than would be appropriate for drugs. After all, compared to drugs, nutrients tend to have a lower risk-to-benefi t ratio. "Randomized trials usually cannot—and, I stress, cannot—provide the evidence needed to ground nutrient health claims or nutrient intake recommendations," Heaney said. "As a result, progress cannot be made until the policy establishment accepts this fact and agrees upon alternatives to RCTs." To date, more than 12,000 people have participated in GrassrootsHealth vitamin D research. We champion the outcome of this research on our consumer site, nutrientpower.org, and through a comprehensive media campaign featuring nationally recognized practitioners and spokespeople from our scientifi c advisory committee. This is powerful information. The following three peer-reviewed studies link vitamin D levels of 40ng/ml or more with a reduction in cancer risk, the incidence of diabetes and the incidence of pre-term births. A study published in PLoS One showed that serum levels of vitamin D of 40 ng/ml or more are associated with a 65 percent lower cancer risk. (2016. DOI: 10.1371/ journal.pone.0152441) A study published in the Journal of Steroid Biochemistry & Molecular Biology showed the incidence of type 2 diabetes is SupplySide West Personalized Nutrition: Making Measurement Count by Karen Howard LEVEL 2 | EXCELLENT RATING INGREDIENT SEA SALT There's no substitute for SaltWorks® all-natural sea salts. Off ering the largest selection of ingredient salts for food manufacturing and processing, harness the superior taste, texture and functionality of sea salt for clean labels and the elevated fl avor your customers will crave. The Most Trusted Source For Discover a Better Salt Supplier 800-353-7258 | info@seasalt.com www.seasalt.com

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