Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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104 INSIDER September/October 2017 SupplySide West more than 50 percent lower with vitamin D levels of 41ng/ml than a median vitamin D level of 22 ng/ml. (2016;155(Pt B):239-44.) A study published in the Journal of Steroid Biochemistry & Molecular Biology showed that women with vitamin D levels of 40 ng/mL or more had a 57 percent lower risk of pre-term birth compared to those with levels of 20 ng/mL or less (2016;155(Pt B):245-51). The process for consumer engagement is straightforward. Individuals enroll for a fee and provide bi-annual bloodspot tests conducted in the privacy of their homes. The cost of participation is offset by discounted prices for quality supplements. Participants complete a comprehensive survey on health and lifestyle, thus enabling an individual to access his or her levels in relation to the study group and the overall population. By knowing nutrient levels, availing themselves of educational resources and sharing results with their practitioners, study participants can monitor health status over time. Industry plays a central role in the Nutrient Power campaign. Raw ingredient suppliers, contract manufacturers and fi nished product companies have invested substantially in RCTs to demonstrate how nutrients impact health status. Yet, we grapple with media reports on a lack of science and the ability to derive all nutrient needs from food. We face assertions by factions of practitioners that supplementation is dangerous and/or unnecessary. Our public policy positions and efforts to change the health paradigm from disease to wellness suffer. Nutrient fi eld trials defi ne effective nutrient levels; illuminate appropriate, individual dosing levels; and document health outcomes. Nutrient defi ciencies are epidemic. Research shows U.S. adults are not getting the recommended levels of omega-3 intake, and estimates are as high as 80 to 90 percent suffer from low omega-3 docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) leve ls. (Nutrition Journal. 2014;13:31.) Our goal is to expand our research and include nutrients and their interrelationships, like magnesium, astaxanthin, probiotics and coenzyme Q10 (CoQ10). We seek to create unique practitioner-group nutrient profi les and also to enroll their patients in the program. We continue our media outreach. This, we believe, will result in the change we all strive for: healthy people and a healthy planet—with nutrition as a cornerstone of our health care system. Karen Howard is CEO and executive director of the Organic & Natural Health Association (organicandnatural.org). She has spent more than 30 years working with Congress, state legislatures and health care organizations to develop innovative health care policy and programs. Howard has held a variety of executive positions, and has policy expertise in integrative medicine, managed care, health care technology and mental health. She previously served as president of the National Animal Supplement Council (NASC) and also as executive director for the American Association of Naturopathic Physicians (AANP) and the Association of Accredited Naturopathic Medical Schools. Use our extensive knowledge, broad regulatory expertise, and fully-committed, professional staff to: • Grow your business • Achieve compliance (cGMP, Organic, Kosher) • Experience unparalleled customer service • Take advantage of our competitive pricing • Leverage our centrally-located, cost-eff ective shipping facility • Receive knowledgeable, expert assistance Beehive Botanicals has been on the leading edge of natural products manufacturing since 1972. Let us help put YOU on the leading edge too! 800.233.4483 · bb@BeehiveBotanicals.net · BeehiveBotanicals.net PERSONALIZED, COMPREHENSIVE, CONTRACT MANUFACTURING BEEHIVE BOTANICALS ® KOSHER CERTIFICATION Visit us at SupplySide West Booth #D136 Learn more about nutrient defi ciencies and the role of personalized nutrition from Karen Howard during the "Making Personalized Nutrition a Reality" Panel Discussion on Thursday, Sept. 28 at 9 a.m. at SupplySide West in Las Vegas. The session is underwritten by Aker BioMarine. supplysideshow.com Scan Here Personalized Nutrition at SupplySide West

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