Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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naturalproductsinsider . com 149 SupplySide West then it's all in the analysis to determine where the real future lies. Consumers have clearly spoken about the values they make buying decisions on, and their dissatisfaction around many opaque practices and disclosures. This movement, if you will, is only going to pick up speed, and the bold companies that recognize this will endure and thrive. Given the increased opportunity for information gathering, the expectation of transparency is not likely to diminish. In fact, it can be presumed the opposite is true, and the expectation of transparency is likely to grow exponentially rather than gradually. The lessons we are all learning in our daily lives, both as consumers and providers, reinforce the evolving transparency requirements we inherently know cannot be ignored. The cost to ask for information is zero, but the cost of ignoring the request can become immeasurable. Now is the time to proactively further the dialogue of transparency within your organization as it will only be a short matter of time before the dialogue is at your doorstep. Scott Steinford, founder and CEO of Trust Transparency Consulting (trusttransparency.com), is a certifi ed merger and acquisition (M&A) expert with proven executive-level success. From starting companies to facilitating their acquisition, he has an extensive track record encompassing the pharmaceutical and nutrition industries. Steinford has held C-level roles in numerous organizations, has been an active supporter of the United Natural Products Alliance (UNPA) and is known for his role with the ingredient coenzyme Q10 (CoQ10). A New Hope ambassador, he provides Nutrition Business Journal (NBJ) reports and data for a comprehensive and targeted industry view. SPONSORED BY Ashwagandha Supports Sports Performance Visit ashwagandhaadvantage.com today to learn more. The sports nutri� on market was valued at nearly US$28 billion in 2015, and more than ever, fi tness enthusiasts are searching for natural solu� ons to augment athle� c endeavors. A growing pool of research suggests ashwagandha promotes be� er health and enhances physical performance, demonstra� ng the ability to improve the rate of recovery following strenuous exercise, increase endurance and boost muscular strength. THE SEVEN ELEMENTS ARE: Source: TheCenterforFoodintergrity Share information that is truthful, objective, reliable and complete. Share information that is easily understood and easily obtained. Share positive and negative information that supports informed stakeholder decision-making and operate with integrity. Share information stakeholders deem relevant. Engage those interested in your activities or impact. Share publicly all inforamation, both positive and negative. Act in a manner that is ethical and consistent with stakeholder interests. ➄ CLARITY ➅ CREDIBILITY ➂ STAKEHOLDER PARTICIPATION ➀ MOTIVATION ➆ ACCURACY ➁ DISCLOSURE ➃ RELEVANCE

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