Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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26 INSIDER September/October 2017 Teas Tea consumption has a strong association to good health, and as consumer desire for clean label, healthy beverages continues to grow, so does the tea market. Mintel reported that more than one-third of "iGens" said they would pay more for coffee and tea with added health benefi ts. This gives the tea market opportunity for growth, and allows manufacturers the ability to offer products with these added health benefi ts. Noma Khan, research and development (R&D) director of liquid beverages at Kerry Ingredients, said the company offers Wellmune ® , a natural food and beverage ingredient that enhances the immune system and helps keep the body healthy. At Kerry, there is also a drive to incorporate refreshing fruit fl avors such as cherry, coconut and strawberry—as well as botanicals such as hibiscus—into teas. Ginseng is added to provide fl avor as well as to reduce stress, and green coffee extract can be added to beverages for extra caffeine. Amelia Bay also provides sweet and tropical fl avors to tea brands that are conscious of the clean label craze. "You see established products revisiting and revising their ingredient statement to use ingredients that offer a cleaner label," said John Harper Crandall, vice president of sales. The company offers functional blends in different fl avors including lemongrass and ginger. Both ingredients are antioxidants derived from dark berries, and the fruit fl avors also provide functional purposes, Crandall noted. Rikka Cornelia, product manager at BI, said the company turns to herbal ingredients due to their popularity in teas. Cornelia said BI also adds ginger to its teas, providing a sharp taste profi le, pomegranate for tartness and turmeric for spice. Green Tea The market for green tea is smaller than the market for black tea, but it is at the front of growth in the tea category, according to Murphy. Even though many consumers fi nd the grassy, green taste of green tea less appealing than the taste of black tea, he said it does have extraordinary health and weight management benefi ts. Matcha green tea is derived from a robust, versatile superfood. Aiya America, a matcha green tea manufacturer and distributor, offers various grades of pure green tea powder to be used as an ingredient in a variety of applications. James Oliveira, Aiya America account sales manager and resident matcha tea expert, said not only is matcha green tea powder popular in smoothies and lattes, but "in its powdered form it is rich in POWDER PRODUCT PERFORMANCE Helping you deliver powders with precise composition, tailored sensor y characteristics and optimized functionality. Product Development | Manufacturing & Packaging | Quality Management Turnkey Services Agglomeration | Encapsulation Particle Engineering | Particle Coating Granulation | Dosing Specialty Ingredients PrimeCAP ® Encapsulated Ingredients Insta*Thick ® Gums & Starches NSF Registered for Dietary Supplements and SQF Level III Certified. balchem.com | ifpinc.biz 800.997.4437 | Food & Beverage: Coffee & Tea

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