Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Page 44 of 160

States, and not a single part of the milk is unused, as the components fi ltered out are used to make other products. "Lactalis has a direct relationship in which only high-quality, hormone free milk will be accepted into the plant," Visseaux explained. "For standard whey proteins, it can be more challenging to have this quality, as some whey manufacturers collect whey streams from various cheese plants and cannot segregate the quality of the whey stream that is rBST free." A new research abstract presented at the 2017 American College of Sports Medicine Conference, Denver, reported PRONATIV promoted quicker muscle recovery than did whey or placebo. Meat and Animal Food wise, sports nutrition enthusiasts often turn to meat for protein fulfi llment. ISSN noted meat is rich in EAAs required for MPS, and it also contains important micronutrients—iron, selenium, vitamins A, B12 and folic acid—found in limited amounts in plants. Further, meat is a rich source of the energizing creatine, a non-essential amino acid that can be made in the body but is supplemented by athletes for improved energy restoration. Chicken can be a digestible source of complete protein for sports nutrition formulation. CHiKPRO™, from International Dehydrated Foods (IDF), is a chicken protein isolate powder that hits many of the free-from notes, as it contains no gluten, soy, dairy or antibiotics. According to IDF, the ingredient is a concentrated form of EAAs that is also high in the minerals zinc and iron, and offers more L-arginine than whey—arginine is a non-EAA that promotes improved blood/nutrients fl ow to the muscles (called "pump") via increased nitric oxide (NO). Alternatives to meat are collagen and gelatin peptides, which have properties advantageous for sports food and beverage applications. As the name implies, gelatin can form a reversible gel, which can substitute for fats in products like yogurt. Collagen's formulation benefi t is that it doesn't gel, making it a great fi t for beverages, bars and other protein-based formats. However, collagen and gelatin are missing the EAA tryptophan, so require combination with other protein types to make a complete protein product. Plant and Vegetarian As the sports market has expanded to add mainstream active consumers to its traditional bodybuilder and hardcore athlete base, the use of plant protein sources has likewise expanded. Soy has long been the primary plant protein on the sports nutrition scene, but development of rice, pea, hemp and other vegetarian protein ingredients has brought more choice to formulators. The demand for plant protein is driven by four key factors—health and wellness, food allergies and intolerances, ethics and sustainability, and clean label—explained Jenna Mills, R.D., marketing communications specialist in the nutritional beverage division at Kerry Ingredients. "The self-accountable consumer is taking control over their wellness and beginning to seek out non-soy plant protein to meet their nutritional needs," she said, noting 75 percent of protein users agree that pea protein is nutritious. "The growth of plant protein can also be attributed to a rise in awareness of food allergies and intolerances as 50 percent of protein consumers report dairy free as an important attribute when choosing protein products." Further, she said consumer interested in sustainability believe plant protein is less resource-intensive than dairy proteins. Sports Nutrition: Protein I N T R O D U C I N G I N T R O D U C I N G OF PROTEIN ©2017 Nutrition 21, LLC Velositol ® is a trademark of Nutrition 21, LLC. U.S. Patents include but are not limited to: 6,689,383; 8,062,677; 9,119,835. DRA954032717 FOR MORE INFORMATION VISIT NUTRITION21.COM OR EMAIL INFO@NUTRITION21.COM. Nutrition 21 has partnered with Glanbia Nutritionals, a leader in protein to launch Velositol, a ground-breaking protein-based sports nutrition ingredient. + Protein and other muscle development ingredients will be featured in the "Fitness Formulations: Science, Results Draw Broader Reach" Panel Discussion on Wednesday, Sept. 27 at 2 p.m. at SupplySide West in Las Vegas. The session is underwritten by Lonza. Scan Here Sports Nutrition at SupplySide West

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