Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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42 INSIDER September/October 2017 peptides in Lynside are faster acting than whole proteins and free amino acids. Protein Utilization Aids Several natural ingredients can help increase the absorption and benefi ts of protein. Digestive microfl ora may impact protein absorption. The spore-forming probiotic Bacillus coagulans (as Ganeden BC30®, from Ganeden Biotech) produces digestive protease enzymes that improve protein digestion and muscle recovery, including muscle soreness (PeerJ. 2016 Jul 21;4:e2276). A blend of digestive enzymes (as Digezyme, from Sabinsa), including proteases, also aid in protein digestion, and recent research (Sports Nutr Ther. 2016; 1-3) has shown the ingredient improved pain and delayed onset muscle soreness (DOMS) following eccentric exercise. Insulin may impact muscle growth, stimulating MPS when EAA levels are adequate. The mineral chromium enhances insulin sensitivity. In recent research (JISSN. 2017 Feb 8;14:6), an amylopectin- chromium ingredient (as Velositol®, from Nutrition 21) taken with whey protein before exercise increased insulin levels and fractional rate of MPS, compared to whey alone. Looking Ahead Protein remains strong in both the overall nutrition market and the sports nutrition market. Market research fi rm Global Insights reported the global protein ingredients market will reach US$43.3 billion by 2024, with protein beverages riding strong growth to hit $6.7 billion by 2019, up from $4 billion in 2015. The United States is the biggest sports nutrition market worldwide, although Asia Pacifi c is the fastest-growing, according to several market research fi rms. The U.S. sports powder market, charted at $5.6 billion in 2014, will see 9 percent annual growth through 2018, Euromonitor predicted, adding protein powders represent 80 percent of all U.S. sports nutrition protein supplement sales. Advances in technology will continue to maximize the amino acid profi les of proteins and preserve the proteins during production. This will further the trend of emerging protein sources, including plant varieties, in sports nutrition products, although whey and dairy are expected to remain category leaders, and trends such as paleo and ketogenic diets may give a boost to other animal sources. The Latest Innovation in Whey Protein The Latest Innovation The Latest Innovation Sept 27-28 th 2017 Booth TT158 Sports Nutrition: Protein Advances in technology will continue to maximize the amino acid profiles of proteins and preserve the proteins during production. This will further the trend of emerging protein sources, including plant varieties, in sports nutrition products.

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