Natural Products Insider

SEP-OCT 2017

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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Calcium and vitamin D are known mostly for their benefi ts to bone health. But the benefi ts of this dynamic duo are wide- reaching, each supporting the other to improve aspects of overall health. Calcium "Calcium is the most abundant mineral found in the body," said Alan Rillorta, director of marketing, AIDP Inc. Most calcium in the body is found in the bones and teeth, but per the National Institutes of Health (NIH), calcium in the circulatory system, extracellular fl uid, muscle and other tissues is critical for mediating vascular contraction and vasodilatation, muscle function, nerve transmission, intracellular signaling and hormonal secretion. "Calcium plays a role in bone density, nerve signaling, muscle contraction, blood clotting, keeping a rhythmic heartbeat and regulating blood pressure via vascular contraction and vasodilation," 1 Rillorta noted, adding calcium defi ciency can lead to issues such as rickets in children and osteoporosis in adults. Osteoporosis affects roughly 75 million people in Europe, the United States and Japan, along with more than 200 million women globally, according to the International Osteoporosis Foundation, making the condition a global public health concern. Most people get their calcium from the same grocery aisle. "The greatest amount of calcium in the diet comes from milk and other dairy foods," said Lorraine Olguin, sales and marketing, PAT Vitamins Inc. "We all have been told to drink more milk on a daily basis as we grew up." However, Todd Johnson, senior director of marketing at Balchem Human Nutrition and Pharma, Albion Minerals, pointed to a variety of foods to achieve adequate calcium intake, including a mix of dairy, green leafy vegetables, soybeans, fi sh and calcium-fortifi ed foods such as orange juice, cereal and baked goods. "Individuals who cannot achieve the RDA [recommended daily allowance] of calcium Calcium & Vitamin D The benefits of calcium and vitamin D extend beyond bone health to support the heart, immune system and more. Vitamin D deficiency is prevalent in various parts of the world, especially among children, pregnant women, the elderly and immigrants. Calcium supplementation can be tricky, but specialty ingredients may improve issues related to absorption. Vitamin D & Calcium: The Batman and Robin of Healthy Bones and Beyond by Rachel Adams INSIDER's Take Offi cial Astaxanthin Sponsor Offi cial Digestive Health Sponsor Offi cial Flavor Sponsor Offi cial Lab Services Sponsor Represented By Offi cial Detoxifi cation Sponsor Offi cial Vitamins Sponsor Offi cial Probiotics Sponsor Offi cial Curcumin Sponsor Offi cial Sports Nutrition Sponsor Offi cial Soft Gel Sponsor Offi cial Chia Sponsor Offi cial Antioxidants Sponsor Offi cial Legal & Regulatory Partner OFFICIAL CATEGORY SPONSORS Offi cial Collagen Protein Sponsor Offi cial Clean Label Sponsor SEPT 25-29 2017 LAS VEGAS *As of 8/22/2017 west.supplysideshow.com

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