Natural Products Insider

JUL-AUG 2018

INSIDER is the leading information source for marketers, manufacturers and formulators of dietary supplements, healthy foods and cosmeceuticals. Since 1997, INSIDER has been serving the needs of the global nutrition industry.

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More than living longer…healthy aging is living longer, and - BETTER. BODYBALANCE® Bioactive Collagen Peptides® from GELITA can improve and maintain fitness and shape. Healthy aging is relevant to all consumers – independent of age – from the younger 20- and 30-somethings who are seeking to delay the negative physical impacts that accompany aging, to those 40-, 50- and older who are seeking to actively manage the impacts of aging. And, today's consumers are more informed than ever about the importance of exercise, proper nutrition and supplementation. They strive to optimize mobility, health and appearance – at any and every age – and, they also recognize that what they do today affects their quality of life today AND tomorrow. For instance, young adults are convinced that appearance and physical fitness are expected by society – interested in muscle gain, increasing strength, losing weight or shaping and toning. In middle age – men and women fight against overall loss of shape and tone – and, with longer living expectations and a natural wish for maintaining appearance and good health as long as possible, people are motivated to do something for themselves but often fail due to the details of everyday life. And, those in later adulthood fight against age related muscle mass/muscle strength loss, which can result in loss of mobility followed by a loss of independence and a loss of quality of life. Global populations are living longer, and with healthy aging and lifelong wellness becoming increasingly more important to younger consumers, many are taking a more proactive role to counteract the negative effects of aging by adopting healthier diets and more active lifestyles. As such, GELITA – due in large part both to its robust scientific substantiation and marketing communication efforts – is seeing consumers' attitudes improve toward collagen supplementation - in multiple categories including active nutrition, sports nutrition, performance nutrition, bone/joint health, muscle health and body toning and more! Although not a new discovery – about 30% of our total body protein is collagen, collagen is the most abundant protein in the human body. Advances in collagen peptides research as it relates to the body's collagen metabolism and human physiology are exposing new opportunities for product developers. While collagen has been successfully used for years in topical beauty and personal care products such as body lotions, face cream and more – recent scientific evidence confirms that the highest efficacy can be achieved when collagen is ingested orally. However, collagen supplementation should not be considered a one size fits all solution. Different collagen peptides optimize targeted benefits for different areas of the body. Research shows that GELITA Bioactive Collagen Peptides® are optimized to maximize the stimulatory effects on specific cells in the body...and, the level of stimulation is different for varying collagen peptide compositions. To promote healthy muscle mass, GELITA has developed a special brand of Bioactive Collagen Peptides® called BODYBALANCE®. These highly specialized collagen peptides have shown benefits for body toning in young and middle aged people, and addressing age-related muscle loss (sarcopenia). Researchers at the Institute of Sports and Sports Science at the University of Freiburg, Germany, investigated the effects of collagen peptide supplementation. Upon conclusion of the double-blind, placebo-controlled study, the primary finding of the study was that BODYBALANCE® supplementation showed improved benefits of resistance training in elderly people with sarcopenia. Results also showed that participants in the collagen-supplemented group showed a significant increase in fat-free mass and muscle strength as well as a statistically significant reduction in fat mass compared with the placebo. The results of this study were published in the British Journal of Nutrition. Zdzieblik, D. et al Collagen peptide supplementation in combination with resistance training improves body composition and increases muscle strength in elderly sarcopenic men: a randomised controlled trial, doi: 10.1017/80007114515002810, British Journal of Nutrition, 2015 Collagen protein is the body's ubiquitous protein – and collagen protein is trending as one of this year's hottest ingredients! Aside from its benefits as a protein, Bioactive Collagen Peptides® from GELITA are supported by years of clinical research indicating efficacy in a host of musculoskeletal functions – offering diverse benefits from general protein enrichment to more specific benefits on bone health, joint health, muscle health, skin health and even tendons and ligaments health! With today's consumers being better educated on the correlation between health and nutrition, they are more interested in understanding how their nutritional products work in collaboration with one another. Products with the greatest amount of scientific research and substantiation to support their claims are likely to generate the highest consumer trust and loyalty. GELITA's philosophy of substantiating all product functionalities on solid science makes the company a preferred and trusted supplier for healthy aging products…and a natural choice to be recognized for its contribution to science and innovation within the industry. ADVERTORIAL Bioactive Collagen Peptides ® : Bridging the Gap of Healthy Aging BOOTH# S2955

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